Club Car, the global leader in the production of small-wheel, zero-emission electric vehicles, unveils its latest innovation, the Club Car CRU. This revolutionary street-legal lifestyle vehicle aims to disrupt the low-speed vehicle (LSV) market, providing a fresh take on what consumers can expect from their transportation.
The CRU is the latest addition to Club Car’s electric vehicle line-up, advancing the company’s impressive portfolio with an innovative Neighbourhood Electric Vehicle (NEV). Club Car’s new NEV is designed to provide a more enjoyable and sustainable option for short-distance travel, catering to consumers’ needs for convenience and sustainability.
Developed in partnership with BMW Designworks, the CRU features a streamlined, ergonomic design, superior control, six passenger seats, and a maximum speed of 25 miles per hour. The Club Car CRU is the perfect Neighbourhood Electric Vehicle for consumers seeking a sustainable, carefree travel solution.
The Club Car CRU is much more than a vehicle; it’s an experience. Equipped with features such as a communal table and front bucket seats that can be effortlessly rotated to face the rear passengers fosters social interactions with neighbours, family, and friends. Club Car is launching the CRU through an exciting campaign encouraging consumers to “Be a Detourist”. The campaign encapsulates the spontaneous, social, and relaxed lifestyle enabled by this unique vehicle.
“CRU is a game-changer for the electric vehicle market. It is a missing link in micro-mobility ecosystem” said Ross Atherton Vice President at Club Car. “With more than 60 years of innovation and a reputation for safety and high quality behind us, Club Car is reimagining an entirely new category of Neighborhood Electric Vehicles. CRU is a sustainable and fun alternative to using a full-sized car to run errands or take quick trips around town. This vehicle directly meets the needs of consumers who currently use golf cars or other vehicles to run errands or take quick trips down the road in their neighbourhoods. CRU is a sustainable and fun alternative to using a full-sized car to get around.”